Over the weekend, photos of busy parks, markets and beaches in the US, UK and Canada caused an uproar, as officials described people who ignored social distancing guidelines as selfish, arrogant or self-destructive. On social media, some have been even more critical the hashtag #COVIDIOTS has been trending, and people have criticized individual seen at a public gathering, or posted that they deserve to get the virus.
In the UK, one of the men posted an expletive-laden rant as he lives streamed people walking on the seafronts by his house in a video that went viral. Social psychologists say that shaming plays a significant role in enforcing social norms - especially at a time when standards are rapidly changing as a result of coronavirus.
But social distancing outdoor can also be difficulties, especially when there is contradictory advice about. Where to go, and you can not predict how others will behave.
So what is the best way to stay safe and avoid a public shaming while exercising outdoors?
Can I still go for a walk?
The proper advice can be confusing. On the one hand, we've been told to stay home as much as possible. On the other hand, we've also said that it's essential to keep exercising - and that a walk or run in the park is OK.
In a New York, the city parks commissioner Mitchell Silver encouraged residents to use the large city number of parks, pointing out that spending time outdoors can reduce stress and boost the immune systems.
Similarly, UK PM Boris Johnson has stressed that parks and open spaces are crucial for our country and our societies, and urged people to use them responsibly.
Spending time in parks and green spaces are suitable for your physical and mental health, But when the parks become popular, and people start gathering there in groups, it gets problematic.
Over the weekend, police in Seattle had to use loudspeaker at a park to remind people to keep 3 meters (6.5ft) away from each other, while in the UK, some parks, beaches and open spaces were packed over the weekend, leading to the governments announcing higher restriction on Monday.
The Strangers, a news site in a Seattle, published a blog post with woodland trails for solo hikers but decided to take down the position a day later, after learning that peoples were the hiking and gathering at some of the trails in large groups.
And in Canada, beaches in Vancouver and Toronto were busy even as some of the streets were quiet prompting Prime Minister of Justin Trudeau to warn people were putting everyone else at risk.
The more people there are at a park, the harder it becomes to distance Brian Labus effectively socially, a professor in public health at the University of Nevada, Las Vegas, stresses that you just got to treat "going outside as a risk on every occasion you are doing it.
But, he adds, there are ways to reduce the risk to close to zero if you plan your trip carefully.
If you are an outside walking by yourself, you are not exposed, if you are out of walking the dog by yourself, there is no risk. It's when you have contact with other people that you need to be concerned.
Running or cycling as a group - and running past others - is a no-go, due to the need to maintain a 2m distance at all times.
If you are running past somebody and they sneeze, that's going to land on you. It doesn't matter how fast you are running, and you can't outrun a sneeze, says Prof Labus.
Instead, he recommends runners and cyclists look ahead, and pace themselves where necessary, so they can work out of how to keep a distance between themselves and others on the streets.
It's also important to think carefully about where you go - and prioritize avoiding crowds. As soon as there are large numbers in a park the risks go up," he says, as it becomes harder to maintain a 2m distance with everyone.
Just having a bunch of people there makes it tougher to keep that distance, especially as the entry point, like park gates, could get busy.
Instead, he recommended individuals don't go where people tend to congregate, but walk through the quieter place, like their own neighbourhood.
What's the etiquette for social distancing when you leave home?
It's hard to social distance properly in a lift. The outbreak has also thrown up all sorts of new social dilemmas. If you are passing someone when you are going for a walk, how do you greet them? What do you do if you meet someone on a narrow path? And what about if someone wants to get into a lift with you?
Lizzie Post is co-president of the Emily Post Institute, which has recently published guidelines on the etiquette of social distancing for coronavirus. She says our manners look a different right now, but the core principles of consideration, respect and honesty are stills the same.
When I walk my dog in my neighbourhood if someone's coming and I don't see them moving, I move off on to the grass, or I will wait in the driveway for them to pass.
The significant ways to communicate you are not trying to be rude is to make eye contact or smile still and explain you are just social distancing'.
All the experts say that the more you can respect the idea of physical distancing, the better off you'll be.
On narrow walkways, "you can certainly turn your face away from someone if you have to pass them in close quarters." Alternatively, she recommends treating it like a single lane bridge and waiting for the other person to pass before you go through.
Ms Post admits she would "probably just hop out and let them take the lift", or try to explain "I'm trying to social distance, do you mind waiting for the next one?" "It'll feel a little awkward, but I think over time, they'll realize that you were just trying to practise good habits."
Does public shaming work?
Public shaming can be complicated - and controversial. In recent years, some people who have been subjected to public shaming online have faced what's been described as digital "mob justice", even losing their jobs or receiving death threats.
While there have not been comprehensive spread reports of extreme online shaming over coronavirus, some individual who has come under fire have said they felt unfairly targeted. One Irish pub owners in Pasadena, California, faced heavy criticism for opening his bar on St Patrick Day, attracting a crowd and the ire of residents.
Joseph Griffin told the LA Times that he had asked customers to only order takeaway or deliveries and that he was not aware that the city had ordered all bars to close the day before. To have people call me and my business out of online so viciously in some cases, to have people screaming at the employee of this bar and me was incredible.
However, experts say that shame can also be useful in establishing new social norms - and that the coronavirus outbreak is a particularly good example of where it is needed. However, coronavirus is a problem that affects all of us a problem with severe and immediate repercussions, where we are all expected to make the sacrifice it's a real co-operation dilemma.
Prof Jacquet, who has written a book about the use of shame in encouraging co-operation, thinks this tactic has been used effectively to discourage people from hoarding supplies or flouting social distancing rules. She believes shame can even be deployed effectively against institutions - for example if governments are failing to enforce social distancing rules, or behind on providing coronavirus tests and protecting healthcare workers. I hope shame will shine as a tool that can be used for social good.
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Ms Post argues that can be wrong behaviour can be called out respectfully. For example, rather than calling those in busy crowded places "crazy" or "stupid", it's much better to raise concerns in a civil way that invites a conversation and focuses on solutions.
"We know tone matters because people feel it. If you call them a name and criticize their mental wellbeing, it's very attacking behaviour. Meanwhile, Daniel Sznycer, a social psychologist at the University of a Montreal, says that shame can deter certain practices but cautions that there are limits.
Shame is mostly about "reputational damage" and social norms, he says, which means that some individuals could feel ashamed about a particular behaviour - but continue to carry it out in secret. Going outdoors is an "inherently public" act, so people who have been shamed are more likely to comply with social distancing rules, he argues.
However, shame might be less effective with behaviours that can take place behind closed doors - for example, if someone uses online shopping to stockpile supplies they don't need. Prof Sznycer argues that guilt an emotion when you realize you have harmed people you love tends to lead to more stable, benign and reliable behaviour change.
It may be that a government prompt about caring about the welfare of others could be more effective than shame, he says, although, for guilt to work, you need to value the health of others, to begin with.
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